Tag Archives: b2b marketing

From 15 to One: Simple and Versatile Demand Marketing

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Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in the “Display Advertising” category within the Marketing Experiences class.

As Scott himself points out, many solutions can fall in more than one category. Although he had to pick one category in which to place each company, we took a closer look, and realized that Kwanzoo in fact has capabilities spanning 15 (!) categories including Video Ads and Marketing, Mobile Marketing, Email Marketing, and Marketing Analytics (see picture below).

Kwanzoo Tech Infographic
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Kwanzoo Ranked in the Top 2% on Slideshare

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We are super excited. Kwanzoo was just ranked in the top 2% of most-watched B2B and B2C marketing content on Slideshare for 2013! We pride ourselves on providing a wide variety of high-quality, informative resources for demand marketers. Here’s a recap of our most-viewed resources:

Slideshare Top 2%

  1. Display Advertising 101

    An introductory presentation and on-demand webinar on display advertising for marketers who know how to generate leads on their website, or how to run email campaigns, but are new to display. We cover display advertising concepts, help you advocate for your needs and priorities with colleagues in corporate marketing, brand advertising, or at your media agency.

    View Now

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Introducing Video Lead Form Ads

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We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz:
Video Lead Form Ads

Try a live demo of our Video Lead Form ad unit:

Why are Video Lead Form Ads interesting? Quite simply, they allow you to:

1. Engage your prospects and customers with compelling marketing and training videos directly inside ad units
2. Serve up the ads everywhere (from ad networks, ad exchanges and media publisher sites to website landing pages, Facebook pages, community sites, blogs, partner sites and more.)
3. Present a banner overlay ad on top of your video to prompt a call-to-action.
4. As users click through the banner overlay, or finish watching the video, present a form right inside your ad unit. Collect lead information, and directly drop the data into Eloqua, Marketo, Silverpop, Salesforce or Oracle Fusion CRM.

In addition to the information available on our products page, we are hosting an informational webinar on Video Lead Forms on Sep 5th, 10 AM PST / 1 PM EST. Sign up on our landing page.

[Download] The 5 Steps to Engaging Nurture Programs

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For our latest content piece, we’ve partnered with LeadMD to provide you with a helpful guide on how to build engaging nurture programs. For your own FREE copy, just fill out the quick download form below.

Lead nurturing is all about consistently communicating with prospects in a meaningful way, regardless of when they intend to buy. To help you build these meaningful relationships, we’ve compiled our top five suggestions for creating and improving your nurture programs.

In short, here are The Five Steps to Engaging Nurture Programs:

1.       Today:

Typical nurture programs

2.       Engagement:

Make your nurture programs more engaging with rich media

3.       Intelligence:

Capture prospect insights in MAP systems

4.       Reach:

Nurture programs can now extend beyond your website

5.       Personalization:

Map personas and accelerate the nurture process through higher relevance

 

For further details on each step, download our FREE guide (using the form above) or tune into our webinar, hosted by Kwanzoo CEO, Mani Iyer:

5 Steps to Engaging Nurture Programs

Thursday, February 7, 2013 8AM – 9AM PST / 11AM – 12PM EST

>> Register Now

 

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