__construct()instead. in /var/www/html/blog/wp-includes/functions.php on line 3959
Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San Francisco, and the SiriusDecisions Summit 2014 in Orlando.
During these summits, we spoke with the companies to see how we could generate predictive B2B target account lists and contact lists for our customers as follows:
Continue reading
By now you have probably heard about Kwanzoo’s in-banner lead form technology, which allows you to collect leads in a form directly inside your ad unit to boost top-of-funnel leads. In-banner form ads can deliver significantly higher lead conversions versus redirecting users to landing pages using traditional banner ads.
Here at Kwanzoo, we have gathered some unique insights running retargeting and display campaigns with in-banner forms across B2B and B2C. The following are 3 quick tips for increasing top-of-funnel lead captures using in-banner form ads:
Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in the “Display Advertising” category within the Marketing Experiences class.
As Scott himself points out, many solutions can fall in more than one category. Although he had to pick one category in which to place each company, we took a closer look, and realized that Kwanzoo in fact has capabilities spanning 15 (!) categories including Video Ads and Marketing, Mobile Marketing, Email Marketing, and Marketing Analytics (see picture below).
.png)
