We are super excited. Kwanzoo was just ranked in the top 2% of most-watched B2B and B2C marketing content on Slideshare for 2013! We pride ourselves on providing a wide variety of high-quality, informative resources for demand marketers. Here’s a recap of our most-viewed resources:
-
Display Advertising 101
An introductory presentation and on-demand webinar on display advertising for marketers who know how to generate leads on their website, or how to run email campaigns, but are new to display. We cover display advertising concepts, help you advocate for your needs and priorities with colleagues in corporate marketing, brand advertising, or at your media agency.
-
The Complete Guide to Retargeting
A complete guide to setting up, running, and budgeting retargeting campaigns. Over 95% of visitors to a website leave without filling out a form. The fastest way to boost top-of-funnel website leads, while being cost-effective with media spend, is through retargeting. Our guide and on-demand webinar covers budgeting, planning, retargeting concepts, retargeting campaign management and execution and more.
-
The A to Zs of Email Retargeting
An overview of setting up, budgeting, planning and launching email retargeting campaigns. Over 80% of users do not open their emails. Email retargeting enables you to target these users with display ads, to get them to re-engage. Email retargeting also gives you a new way to reach users who have gone ‘inactive’ on your email lists. Learn about offline and online email retargeting, budgeting, optimization and more.
-
Beyond the Click: Display Advertising for Demand Marketers
Demand marketers today use CTR (click-through rate) as the primary measure for effective display ads. This metric alone does not tell the whole story. Learn how to lower media costs by 12-20% with viewable impressions, site-specific engagement details, first party and IP-based data, and more.
-
Increase Conversions with Video Lead Forms
New tactics for using video inside ads for content marketing. Unlike typical video ads that drive users on landing pages, we cover video lead form ads, with direct lead capture in the ad. All lead information is dropped into marketing automation and CRM systems. We also cover building, launching video lead form ads, with analytics and optimization.
New in 2014
We have just kicked off a Weekly Roundtable series, in a unique Q+A format, with 2 minutes per topic, addressed by marketing experts. These sessions also provide a quick overview of all Kwanzoo content and resources, available across our Slideshare channel and our website.
We are adding guest speakers in the upcoming weeks at each Roundtable session, who will take us on a deeper dive into one or more topics. Interested in speaking? Drop us a note here.
Watch a recent Kwanzoo Roundtable Session here.
What demand marketing topics would you like to see more of in 2014? What can we do to make our content more valuable to you? We’d welcome your feedback and thoughts.