We’re happy to announce that our campaign analytics & reporting just got a whole lot better.
As part of the “Detailed Stats” for all of our rich media campaigns, you can now view interactive charts with filters that allow you to compare how different creatives (lead forms, polls, and more) performed within a single campaign placement. Whether they were placed on Google, a media publisher site or your own website, you can now easily view the effectiveness of your different campaign placements and creatives.
1) “Overall Campaign Performance” Chart:
As the name suggests, this chart lets you analyze and compare overall campaign level metrics.
Note: If there is only one creative in your campaign, this is the only chart you’ll see.
2) “Performance by Creative” Chart:
If there is more than one creative in your campaign, you can use this chart to compare performance across creatives. The legend allows you to select/deselect creatives so that you can drill down into the specific creatives that interest you.
For both types of charts, the various metrics you can compare are:
- Impressions
- Engagement
- Clicks
- Leads Captured
- Engagement Rate
- Click Through Rate
- Lead Capture Rate
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