How to be a Better Marketer in 2015

It’s been another exciting year here at Kwanzoo. As we wrap up 2014, we thought it would be useful to explore some ideas and strategies on what might make us better marketers in the new year! At Kwanzoo, we market to B2B organizations, from large enterprises to technology startups. Whether you are a B2B or a “considered purchase” B2C marketer, a lot of what we do at Kwanzoo should be of interest to you too? We certainly think so! Here are FIVE Ways we hope to be better marketers in 2015. What are your plans? Please drop us a note below!

Consume and Create Great Content

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LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?

We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we have gotten to know the Bizo folks well.

Both Bizo and Kwanzoo were early participants in the Oracle Appcloud. We have both been innovating where display meets marketing automation. We talk often at industry conferences. We serve mutual B2B customers, with display campaigns on the Bizo network powered by Kwanzoo rich media ads, as well as by Kwanzoo’s use of Bizo data through real-time-bidding (RTB) platforms for our clients.

We think the Bizo acquisition by LinkedIn will impact the overall B2B advertising market in several  interesting ways. While LinkedIn clearly has some strategic goals, we see some tactical disruption in the market that B2B marketers will want to know about. First a quick deal recap.

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Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading