Tag Archives: analytics

Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

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For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading →

New Feature: Interactive Charts for Campaign ROI Analysis

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We’re happy to announce that our campaign analytics & reporting just got a whole lot better.

As part of the “Detailed Stats” for all of our rich media campaigns, you can now view interactive charts with filters that allow you to compare how different creatives (lead forms, polls, and more) performed within a single campaign placement. Whether they were placed on Google, a media publisher site or your own website, you can now easily view the effectiveness of your different campaign placements and creatives.

1) “Overall Campaign Performance” Chart:

As the name suggests, this chart lets you analyze and compare overall campaign level metrics.

Note: If there is only one creative in your campaign, this is the only chart you’ll see.

interactive chart

2) “Performance by Creative” Chart:

If there is more than one creative in your campaign, you can use this chart to compare performance across creatives. The legend allows you to select/deselect creatives so that you can drill down into the specific creatives that interest you.

interavtive charts

For both types of charts, the various metrics you can compare are:

  • Impressions
  • Engagement
  • Clicks
  • Leads Captured
  • Engagement Rate
  • Click Through Rate
  • Lead Capture Rate
To learn more about this new feature, sign up for a live demo or our 14-day FREE trial.