Latest Insights
Browse through our resources section for valuable tips and tricks, webinars, case studies, product tutorials, and interactive tools to help you accelerate and optimize
your demand with rich media and dynamic content.
[toggle title=”Site Retargeting”]Retarget across the funnel, with site retargeting, email retargeting, and newer predictive approaches. Kwanzoo provides the industry’s most comprehensive retargeting solution for B2B and “considered purchase” B2C marketers.
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[toggle title=”Email & CRM Retargeting”]Increase nurture touches from 2x per month to 30x per month through display with email retargeting, to engage your prospects and identify sales-ready leads.
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[toggle title=”Personalized Display & ABM”]Personalize ads to individual prospects, or serve account-based ads to a list of target accounts based on IP.
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Popular Resources
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Email Retargeting 201: Best Practices for Program Success Best practices for successful email retargeting, including email list segmentation, creative planning, and account-based email retargeting. |
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Account-Based Marketing 101: Reach Beyond Your Website The basics, best practices, budgeting, and launching account-based (ABM) advertising campaigns. |
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Email Retargeting 101: Nurture Beyond Your Inbox The basics, best practices, and recent 2015 case studies on email retargeting campaigns. |
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The 2015 Complete Guide to Retargeting Comprehensive checklist for planning, launching and budgeting retargeting campaigns. |
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The Business Case for Retargeting Need to make the case for retargeting, or explain the value of lead nurture using display ads to your management? |
Webinar: Maximize Conversions with Persona-Based Retargeting
Brief webinar on how to increase lead conversions using persona-based site and email retargeting.
Webinar | February 2015 | 29:47 min | Speakers: Mani Iyer, CEO, Kwanzoo & Rachel Heirman, Kwanzoo Marketing & Customer Success Team