Integration with Marketo

Kwanzoo is a Marketo Launchpoint integration partner. Kwanzoo’s cloud-based marketing platform automates all your outbound marketing programs, including display and retargeting campaigns, with direct lead capture into the Marketo platform.

Solutions and Services

Full-Funnel Retargeting: Boost top-of-funnel leads with site retargeting; nurture the pipeline with email and CRM retargeting; and convert more prospects with predictive retargeting.
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Full-Funnel Display Personalization: Maximize engagement and slash costs with persona-based marketing using first-party CRM data and third-party data.
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Outbound Marketing Management: Manage leads from media, retargeting,and display programs, with lead staging, enrichment, and integration with Marketo.
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Unique Marketo-Specific Capabilities

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• Use in-banner form ads and video lead forms ads to boost top-of-funnel leads with site retargeting. Drop leads directly from lead forms and video ad forms into the Marketo database. Eliminate landing pages.
• Engage prospects in nurture programs with email retargeting campaigns to reach users who do not open your emails and inactive list segments.
• Capture lead data, up to 20 fields of additional tracking data, and known prospect interaction data from rich media directly into Marketo contact record fields to accelerate lead scoring.
• Serve dynamic ads targeting individual named accounts using Marketo data and API lookup.

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