New Ad Revenues for Glam Publishers with Quiz Widgets

Ask any blogger what their biggest advertising woe is, and you’re likely to hear a variation on the same theme: it’s becoming increasingly difficult to feature advertising on your blog without compromising your vision of providing readers with content they enjoy. Most “contextual ads” make about as much sense in context as a machine translation, while affiliate links and programs only appeal to a select group of people. But since they’re pretty much the only games in town, most of us bloggers have hobbled along with them for ages.

But you don’t have to!

Take Glam.com, for instance. Oh, they might be an online media giant, a Top 10 Display Ad Publisher with over 700 publishers and 90 million unique visitors globally, but that doesn’t mean you can’t take a lesson from them.

When it came to providing advertising opportunities for their network of blogs on fashion, beauty, celebrities, entertainment, and more, Glam Media knew they had to do something extraordinary. What they developed is GlamApps, which they’ve dubbed “power tools for websites and blogs.” The idea is to drive user engagement and, in some cases, to provide advertising in a way that appeals to readers instead of making them want to skip over your blog. While Glam Media is currently in beta, available only to select publishers, it will soon open up to include bloggers everywhere who are looking for something different.

And among many extraordinary applications, you will find Kwanzoo’s quiz widget.

Aside from being utterly adorable:

Kwanzoo’s widgets can be are a fun, engaging way to monetize your website or blog. In the case of Glam Media, we have worked with them to develop a widget that displays Glam Media ads in between quiz questions that keep users from clicking away. Sites have found that the ads embedded in Kwanzoo’s widgets have five to ten times the clickthrough rate of typical ads. Yes, you read that right: five to ten times. Readers love relevancy. A new ad displays in the widget every time a page loads and every time a user clicks through a few questions, which means even more revenue for publishers.

If a Glam blogger chose to display a Kwanzoo widget, users would see a quiz like this on their site:

Followed by a brief advertising interlude:

And then back to your regularly-scheduled Daniel Radcliffe. Kwanzoo will automatically serve up fresh questions every day if you choose an existing widget topic, or you can search for questions on a particular topic and create your own widget.

Currently, Kwanzoo offers thousands of questions on celebrities, TV shows, movies, video games, and football, with many more topics coming soon. All of these questions are tagged in such a way that you can choose to serve a quiz on almost any topic within these broad categories: whether your users want trivia on Brad Pitt or Bruce Wayne, Kwanzoo is here for you.

But where do these questions come from? While the majority of our content was written by our own trivia experts, we are constantly adding user-created content, which is edited for quality and moderated for content before it goes live on the site. If you prefer to write your own questions, Kwanzoo can serve those as well, merely using the widget design as a vehicle for your content. Kwanzoo’s widgets are 100% customizable to your specific needs, and while GlamApps provides many options, they’re just the beginning of what Kwanzoo can do. But let’s take a look at what even limited customization can do.

Through an easy-to-use customization screen, a user of GlamApps could change the color of a widget:

And, of course, choose their own topic:

And come up with any title they’d like:

Anyone with a free account on Kwanzoo can play around with these widget options and embed them back on their blogs. Very soon, we will be introducing ads in the quizzes that are available via widgets on Kwanzoo.com.  If, like Glam Media, you are interested in creating a special partnership with Kwanzoo to further customize the quiz widgets, all you need to do is contact us and tell us what you want. Go on – don’t be shy!

Entertainment Beats: Kwanzoo Officially Launches

Kwanzoo is down in Los Angeles today, officially debuting at the Digital Hollywood conference. So long beta, hello 1.0.

We’ve gone live with a new home page. You may have noticed we’ve started embedding 5-question trivia widgets in the blog posts.

If you like the widgets, you can make your own to use in your own pages. You can choose your own topic, or you can pick one out from the featured gallery like the Election 2008 McCain vs. Obama game.


 
You can also take a look through the rest of our trivia on the main site. Besides regular additions from our staff writers, we’re getting more and more user contributions. Last week we loaded nearly 100 user-submitted questions in video games alone.

Here’s just a few of the topics we’ve recently added questions for:

Movies and TV

Beowulf
Hitman
Troy
X-Men
X-Men: The Last Stand
X2
The Invasion
The Sum of All Fears
Untraceable
White Noise

Celebrities

Daniel Radcliffe
Judd Apatow
Pamela Anderson
The Olsen Twins
Shia LaBeouf
Charlie Sheen
Celine Dion
Jeffrey Combs
Robert Englund
Bruce Campbell

Video Games

Maple Story
Phantom Dust
Phoenix Wright: Ace Attorney – Trials and Tribulations
Resident Evil: Code Veronica
Resistance: Fall of Man
Sam and Max Episode One: Culture Shock
Stranglehold
Tom Clancy’s Rainbow Six Vegas
Tom Clancy’s Rainbow Six Vegas 2

NCAA Football

Boston College
Maryland
North Texas
Oklahoma
Oklahoma State
Oregon
Oregon State
Tennessee
Texas
Utah
Virginia
Virginia Tech
West Virginia

Entertainment Beats: New Trivia on Kwanzoo

Been quite a while since the last site news update! In the meantime, we’ve added quite a bit to our trivia library. The football channel continues to grow, and the forum is starting to pick up.

Go ahead, pick a category from the list of new trivia below and give it a try. It won’t bite, we promise.

Movie trivia

Jaws
P2
The Brave One
The Number 23
The X-Files: I Want To Believe
Traffic
Alice in Wonderland
Charlie Bartlett
Cinderella Man
Citizen Kane
Fool’s Gold
Gremlins
Gremlins 2: The New Batch
Lemony Snicket’s A Series of Unfortunate Events
Mr. Woodcock
The Hitchhiker’s Guide to the Galaxy
The King of Kong: A Fistful of Quarters
Hancock
Pineapple Express
The Bank Job
The Patriot
The X-Files: Fight the Future
War
Awake
Death Sentence
Identity
Panic Room
The Forgotten
The Skeleton Key

Video Game Trivia

Baldur’s Gate
Baldur’s Gate II: Shadows of Amn
Crisis Core: Final Fantasy VII
Culdcept Saga
Dragon Quest VIII
Final Fantasy
Kingdom Under Fire: Circle of Doom
Lost Odyssey
Paper Mario: The Thousand-Year Door
Hotel Dusk: Room 215
LocoRoco
Lumines
Mario & Luigi: Partners in Time
Metal Gear Ac!d
Metal Gear Ac!d 2
Metal Gear Solid: Portable Ops
Meteos
Patapon
Pokemon Red and Blue
Puzzle Quest: Challenge of the Warlords
Yoshi’s Island DS

Celebrity Trivia

Gerard Butler
Rachel McAdams
Ben Stiller
Paula Abdul
Eminem
Kate Hudson
Kirsten Dunst
Cate Blanchett
Kristin Bell
Sandra Bullock
Keri Russell
Lauren Graham
Mischa Barton
Pink
Britney Spears
Mariska Hargitay
Ciara
George W. Bush
Vladimir Putin
Nicolas Sarkozy

Entertainment Beats: More Quiz Widgets Than You Can Shake A Stick At

We’ve got yet another daily celebrity quiz widget for you, and this one embeddable anywhere you want to put it.

 

 

 

 

 

 

 

Dig that crazy action.

It’s the same content as the iGoogle quiz widget with new questions each day, but you can put it on any blog or website you want. 

As a side note, “quiz widget” is one of those phrases that starts to sound stranger the more you say it. Kind of like “Clint Eastwood.”

Widget widget widget. 

New trivia:

Celebrities

Movies

Video Games