Take a look at the latest upcoming news and events from Kwanzoo in April 2015:
[Webinar] Email Retargeting 101: Nurture Beyond Your Inbox
Increase nurture touches from 2x per month via email to 30x per month via email retargeted display ads. Re-engage inactive and unsubscribed users on your email lists,and reach new prospects sourced through 3rd party email lists. Continue reading
So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right?
Not necessarily. Setting up your campaign is all well and good, but running a successful retargeting or display campaign requires, first and foremost, good analytics.
Here at Kwanzoo, we’ve built one of the most extensive analytics interfaces in the industry. Here are a few key metrics that we consider essential for campaign success.
Budgeting & Spend Metrics