Dear LinkedIn Lead Accelerator Customer,
All of us here at Kwanzoo have been fellow travelers alongside LinkedIn/Bizo the past couple of years, as we have blazed the trail together integrating MarTech with AdTech for B2B. So we were surprised to hear that yesterday during their earnings call LinkedIn announced that they were discontinuing Lead Accelerator.
B2B marketers today need to overcome significant market noise, constant threat from their competition, and find new ways to reach and engage their increasingly elusive B2B buyers, as they help their sales teams accelerate their pipeline and meet revenue goals.
Alongside LinkedIn/Bizo, the Kwanzoo team has been hard at work helping our Customers achieve greater Sales/Marketing alignment through more effective B2B display programs. We offer innovative new ways to extend lead nurture beyond the website and email using display. Using the technology, our B2B customers are delivering much more personalized, and targeted messages through display, using first and third party data.
The timing of the LinkedIn announcement is certainly ironic, as the market is just starting to recognize the value from integrating the two traditional “silos” of “B2B Sales + Marketing” and “B2B Advertising” technologies.
First and foremost, we truly feel for the Linked Lead Accelerator team. It is never easy to hear news such as this one. The larger Parent Company felt that they could not deliver the Lead Accelerator service efficiently to their customers. LinkedIn is a great company, and this must not have been an easy decision for them.
For all LinkedIn Lead Accelerator customers, we want to let you know that Kwanzoo offer multiple targeted B2B display program offerings today. The Kwanzoo platform is designed from the ground up to put you as the Customer in control.
From easy DIY Program Setup, to self-service rich media creative builder, out-of-the-box integrations into several major marketing automation (Oracle|Eloqua, Marketo, IBM|Silverpop, other) and CRM systems, unified dashboards for your Sales and Marketing teams, and the ability to efficiently launch programmatic display through several real-time bidding (RTB) platforms, with all the help you need from our Customer Success team, Kwanzoo can address your display program needs through our All-in-One platform.
As you seek an alternative to the LinkedIn Lead Accelerator capability, you will want to review Kwanzoo’s personalized site retargeting solutions. Deliver highly targeted and personalized B2B lead nurturing ads, through programmatic display, all fully integrated with your MAP/CRM.
For those of you interested in Account-Based Marketing (ABM), we have a strong offering there, enabling you to deliver global ABM at scale.
If you have already invested in LinkedIn Lead Accelerator, and would like to continue to grow value and in-house capability in that area for your Company, please give us a call or contact us. We are here to help.
CEO – Kwanzoo Inc