April News Update: MME 16, Marketo Summit 16, ABM at Scale Webinar, and more

Take a look at the latest upcoming news and events from Kwanzoo in April 2016:

[Events] Oracle Modern Marketing Experience and Marketo Summit 2016

Are you planning to attend this year’s Oracle Modern Marketing Experience, April 26-28th, or Marketo Summit, May 9-12th in Las Vegas? Meet Kwanzoo CEO Mani Iyer and the Kwanzoo team to learn about account-based marketing (ABM), account-based site and email retargeting, LinkedIn Lead Accelerator (LLA) replacement, personalized display, and more.

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[Webinar] ABM at Scale with OMC|BlueKai and Eloqua

Account-based marketing (ABM) is changing the way B2B companies approach demand generation. In this live webinar jointly presented by Oracle Marketing Cloud (OMC) and Kwanzoo, learn all about OMC and partner ABM capabilities, the 6-Step ABM Execution process, and building an ABM solution stack that delivers results.

Date & Time: May 19th, 2016, 10am PT/1pm ET

Speakers: Mani Iyer, Kwanzoo CEO & Niraj Deo, OMC|BlueKai Senior Product Executive

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[New ABM Features] ABM Retargeting, ABM IP with Geo Targeting, ABM Ads with Dynamic Content

Kwanzoo is excited to announce three new features, ABM Retargeting, ABM IP with Geo Targeting, ABM Ads with Dynamic Content – to save you 50%+ in media costs and 100s of hours building static ABM ad creative.

  • With ABM Retargeting, run B2B site and email retargeting programs that serve ads ONLY to your target accounts and no one else. This capability delivers significant savings for B2B companies with higher website visitor traffic, or divisions of B2B companies who need to market to a small portion (e.g. 30%) of the overall visitor traffic to their Company website.
  • With ABM IP with Geo Targeting programs, control the exact geo location, down to the city, state, and country where you serve your ads. This greatly increases the precision and control over your ABM IP programs. To see this in action against your Company’s list of target accounts, sign up for our FREE Account Coverage Report.
  • Finally, our new ABM ads can be served to 1000s of target accounts, with Account-Specific Dynamic Content (e.g. Account Name, Account Geo Location) easily personalized to the user in real-time. You can now serve up ads that say “Hello Netflix, …..” or “Dear Cisco Systems, xxxx” which can boost your ABM display ad engagement by 2X or more.

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An Open Letter to LinkedIn Lead Accelerator Customers

Dear Customers,

All of us at Kwanzoo have been fellow travelers alongside LinkedIn/Bizo the past couple of years, as we have blazed the trail together integrating MarTech with AdTech for B2B. So we were surprised to hear that during their most recent earnings call LinkedIn announced that they were discontinuing Lead Accelerator.

B2B marketers today need to find new ways to reach and engage their increasingly elusive B2B buyers, as they help their sales teams accelerate their pipeline, and meet revenue goals. Kwanzoo offers new ways to extend lead nurture beyond the website and email using display. Using our technology, our B2B customers are delivering much more personalized, and targeted messages through display, using their first and third party data.

Many of you are actively using LinkedIn Lead Accelerator today. The timing of the LinkedIn announcement is especially ironic, given that industry leaders from leading Cloud providers, including the Oracle Marketing Cloud are articulating the significant value from integrating the two traditional “silos” of “B2B Sales + Marketing” and “B2B Advertising” technologies.

First and foremost, we truly feel for the Linked Lead Accelerator team. It is never easy to hear news such as this one. The larger Parent Company felt that they could not deliver the Lead Accelerator service efficiently to their customers. LinkedIn is a great company, and this must not have been an easy decision for them.

For all LinkedIn Lead Accelerator customers, we want to let you know that Kwanzoo stands ready to assist you through your transition. We offer multiple targeted display program offerings today that are “best of breed” and truly optimized for your demanding needs. The Kwanzoo platform is designed from the ground up to put you as the B2B Marketer in control. Here are some critical elements:

  • Easy Do-It-Yourself (DIY) Display Program Setup.
  • An All-in-One Platform across your targeted display program needs (including Retargeting, Account-Based Marketing and Personalized Display).
  • Self-service Rich Media Ad Builder
  • Out-of-the-box integrations into major marketing automation (Oracle|Eloqua, Marketo, IBM|Silverpop, other) and CRM systems
  • Unified dashboards for your Sales and Marketing teams with unique B2B account-level insights
  • Efficient programmatic display through several industry leading real-time bidding (RTB) platforms
  • A Customer Success team with strong B2B best practices experience

As you seek alternatives to the LinkedIn Lead Accelerator capability, you will want to review Kwanzoo’s personalized retargeting solutions. Deliver highly targeted and personalized B2B lead nurturing ads, through programmatic display, all fully integrated with your marketing automation and CRM.

For those of you interested in Account-Based Marketing (ABM), we offer an enterprise-class capability, with the best account coverage and match rates in the industry. Our ABM offerings scale easily from a few 100 accounts, to 1000s of targeted global accounts, so you can achieve global ABM at scale.

We are also committed to full transparency on our platform pricing, media and data costs and more. We provide detailed analytics and reporting, along with a complete Budget and Estimated ROI Model as you start your program, to enable you to benchmark yourself, measure program success, and make an informed decision on program growth and expansion.

If you have already seen some success with LinkedIn Lead Accelerator, and would like to build on that success at your Company, or if you would simply want to kick off an entirely new personalized B2B retargeting program, please give us a call or contact us. We are here to help.

Sincerely,

Mani Iyer
CEO – Kwanzoo Inc

13 Keys to Success: The Ultimate ABM Checklist

With 2016 fast approaching, many B2B marketers are considering account-based marketing as part of their program mix for the new year.

What is Account-Based Marketing?

ABM is an outbound marketing program that provides the unique capability to target the exact accounts of interest to your company, as well as the key contacts or decision makers that you need to reach. ABM programs are more cost-effective in terms of media spend, and help accelerate the pipeline and boost revenues. For more detail on ABM programs and how they work, click here.

As you embark on the ABM path, you might be wondering: “How do we get the best ROI from our ABM program spend?” Well, look no further. Here is a comprehensive 13-point checklist that will help your marketing team achieve great results from ABM.  

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Beyond the Click: Best Practices for Site Retargeting

Site RetargetingSite retargeting has been around for some time. What many marketers miss is how crucial it is to go into your planning phase prepared with key data, and the importance of optimizing using measurements way beyond just engagement and click-throughs from your ads.

In this post, we start with a basic overview, ‘What is Site Retargeting?’. We then cover “table stakes” – the must-dos for planning & launching any site retargeting program. We wrap up by covering what smarter B2B marketers are doing today to make the most of their active site retargeting campaigns – finding new accounts, contacts and leads through site retargeting, driving higher engagement with personalization rules, and accelerating their pipeline as a result.

1. What is Site Retargeting?

Site retargeting is a display marketing strategy that allows you to re-engage the 95% of site visitors who leave your site without filling out a form through display, to convert more visitors who have already expressed interest in your brand. With this strategy, visitors to your website are tagged with a retargeting cookie when they visit your site. They are then served your ads throughout the web as they browse the internet, leading to increased, cost-effective top-of-funnel lead conversions.

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