Take a look at the latest upcoming news and events from Kwanzoo in April 2016:
[Events] Oracle Modern Marketing Experience and Marketo Summit 2016
Are you planning to attend this year’s Oracle Modern Marketing Experience, April 26-28th, or Marketo Summit, May 9-12th in Las Vegas? Meet Kwanzoo CEO Mani Iyer and the Kwanzoo team to learn about account-based marketing (ABM), account-based site and email retargeting, LinkedIn Lead Accelerator (LLA) replacement, personalized display, and more.
[Webinar] ABM at Scale with OMC|BlueKai and Eloqua
Account-based marketing (ABM) is changing the way B2B companies approach demand generation. In this live webinar jointly presented by Oracle Marketing Cloud (OMC) and Kwanzoo, learn all about OMC and partner ABM capabilities, the 6-Step ABM Execution process, and building an ABM solution stack that delivers results.
Date & Time: May 19th, 2016, 10am PT/1pm ET
Speakers: Mani Iyer, Kwanzoo CEO & Niraj Deo, OMC|BlueKai Senior Product Executive
[New ABM Features] ABM Retargeting, ABM IP with Geo Targeting, ABM Ads with Dynamic Content
Kwanzoo is excited to announce three new features, ABM Retargeting, ABM IP with Geo Targeting, ABM Ads with Dynamic Content – to save you 50%+ in media costs and 100s of hours building static ABM ad creative.
- With ABM Retargeting, run B2B site and email retargeting programs that serve ads ONLY to your target accounts and no one else. This capability delivers significant savings for B2B companies with higher website visitor traffic, or divisions of B2B companies who need to market to a small portion (e.g. 30%) of the overall visitor traffic to their Company website.
- With ABM IP with Geo Targeting programs, control the exact geo location, down to the city, state, and country where you serve your ads. This greatly increases the precision and control over your ABM IP programs. To see this in action against your Company’s list of target accounts, sign up for our FREE Account Coverage Report.
- Finally, our new ABM ads can be served to 1000s of target accounts, with Account-Specific Dynamic Content (e.g. Account Name, Account Geo Location) easily personalized to the user in real-time. You can now serve up ads that say “Hello Netflix, …..” or “Dear Cisco Systems, xxxx” which can boost your ABM display ad engagement by 2X or more.