Integrations

Kwanzoo’s integrations fall into the following broad categories:

Advertising Integrations

Ad Serving via RTBs, DSPs and Retargeting Media: Kwanzoo’s ad tags are certified to run on a broad range of ad networks, exchanges, real-time bidding (RTB) and demand side platforms (DSPs). Ad performance (impressions, clicks, conversions) as a result can be tracked both on the Kwanzoo platform, as well as the third party DSP or RTB platform.

Ad Targeting & Personalization: The Kwanzoo platform & our advanced rules engine for ad serving integrates with advertiser first party data (Oracle|Eloqua), third party DMP data (Acxiom | Liveramp, Oracle | BlueKai, Oracle | Datalogix), IP-to-Company data (Neustar, Marketo RTP) to deliver greater media efficiency and increased prospect engagement with display ads.

MAP, CRM and Data Integrations

Lead and Ad Activity Data Capture: Capture prospect data (e.g. first name, last name, work email, company, etc) directly inside display ads, and drop into MAP/CRM. Capture ad activity data as prospects engage with display ads into your MAP/CRM.

We integrate using APIs into: Oracle|Eloqua, Marketo, IBM|Silverpop, Salesforce, and Oracle Fusion CRM and Citrix GotoWebinar. We additionally integrate with a lead staging and export/import process into MAP and CRM systems such as Pardot, Act-on, Hubspot, and others.

Lead Enrichment: Stage, enrich, and verify leads and post into MAP/CRM. Expand short form leads (with say 5 fields) into 15+ fields (firmographic data, geo data, additional prospect data) using API calls into Netprospex, ZoomInfo, and Neustar.

Video & CMS Integrations:

Video Ad Content: Kwanzoo’s video lead form ads can integrate video hosted on your YouTube account, or your Wistia (video hosting platform) account into a video player embedded inside the ad.

CMS integrations: Kwanzoo’s rich media ads can be easily deployed on web & landing pages managed by a broad range of CMSs (Adobe, Oracle, Drupal, WordPress, and more) as well as landing page tools & platforms.