For many, the ABM (Account Based Marketing) landscape can be confusing and overwhelming. How do industry analysts see it? How do vendors describe it? How are ABM programs built, analyzed, classified and executed? What types of programs make the most sense for your individual company? What are the impacts of new technologies on ABM?
Whether your company is just beginning to make the transition to ABM, or you are looking to refine already advanced ABM strategies and make the most of cutting edge new technologies, we have topics that will interest you in your ABM journey. Join Kwanzoo CEO Mani Iyer and ABM Influencer Jeffrey Jewett at our ongoing video & podcast series, Kwanzoo’s ABM POV Series, recorded live as engaging conversations on a series of topics, accompanied by live whiteboarding to illustrate complicated ideas in simple terms. Stay up to date with the world of ABM with short, insightful and thought-provoking content, that is easy to understand, and put to use at your own companies. No hype, no fluff.
In this series of monthly 20-minute executive conversations, hear different perspectives on topics at the forefront of ABM. It’s all actionable tips on topics from ABM advertising, to the future of ABM, and best practices for use of ABM data. Be part of the ongoing conversation.
Want to learn more? Register now for our next ABM POV, this Friday, April 26th, on “Improving ABM ROI with conversation webpages.” You can get to all of our past episodes here. Or, click right into your topic of interest from a sampling of recent POV videos here:
- New Strategies for Smarter Account Selection
- Measuring Success from ABM Advertising Programs
- All-in-One or Best-in-Class ABM: Making the Right Choice
- Planning & Budgeting for Global ABM
- Generating More Pipeline with Adaptive ABM
- Is ABM an Evolution or a Revolution from Traditional Demand Gen?
- ABM Data Stitching: Turning Raw Data into Sales Insights
- Crafting Account-Based Website Experiences