We are pleased to announce three key features that are part of our latest release. These features are a result of our work with more enterprise customers, as well as their media agency and ad network partners. We also have built out some capabilities to streamline the process of running retargeting and display campaigns with multiple parties involved – our customers, in house marketing and demand generation teams, as well external agency partners and real-time-bidding (RTB) and ad networks partners.
1. Enhanced Campaign Process Management (December 2013)
Manage your entire retargeting and display campaign information in one place, within your Kwanzoo account, across your internal teams, and external agency and ad network partners.
Track campaign information such as launch dates, retargeting segment URLs, retargeting pixel code and more directly on the platform. Input media costs to instantly see ongoing campaign ROI based on captured leads-to-date, partial form fills and engagement. Enter advanced information for your campaign placement inside the Kwanzoo platform, as shown below for email retargeting. Save your campaign details for each campaign for easy campaign tracking and review.
Example: Run Campaign screen with email retargeting options dialog
Learn more about running campaigns in the Kwanzoo rich media platform.
2. NEW Managed Campaigns Interface (March 2014)
As a marketer, you can now selectively share metrics and information on individual campaigns with each of your media agency or ad network partners. Your partners can now be set up with their own Kwanzoo accounts, and can use these accounts to monitor and optimize your rich media campaigns through our new “Managed Campaigns” interface.
As an agency, your clients can build and launch rich media campaigns of their own for inbound marketing, while they work with you on outbound (paid media) campaigns. Your interface provides complete visibility, unified across ALL your client accounts and ongoing rich media campaigns, through our Managed Campaigns tab that is easily added into your account.
new Managed Campaigns tab in the Kwanzoo platform
3. Agency Support (September 2014)
Several key features available to Kwanzoo’s customers (lead staging, lead data enrichment, and lead verification) are now available to the customer’s agency partners as well through a direct login by the agency partner into their own Kwanzoo account(s).