Kwanzoo April News Update

Take a look at the latest upcoming news and events from Kwanzoo in April 2015:

[Webinar] Email Retargeting 101: Nurture Beyond Your Inbox

Email Retargeting 101 Webinar

Increase nurture touches from 2x per month via email to 30x per month via email retargeted display ads. Re-engage inactive and unsubscribed users on your email lists,and reach new prospects sourced through 3rd party email lists. Continue reading

Kwanzoo November Release – New Features and Enhancements

All of us at Kwanzoo are excited to announce our November release, with several improvements, enhancements and new features.

1. ENHANCED ELOQUA RETARGETING:

Kwanzoo now provides support for removing known Eloqua contacts from your site, email or CRM retargeting pool. Our campaigns will now fire a retargeting conversion pixel that identifies known Eloqua contacts and removes them as soon as they are served ads. This enables more efficient media buying, which can now be limited to net-new prospects (who are not already in Eloqua). Kwanzoo Site Retargeting settings Kwanzoo advanced settings for Eloqua retargeting pixel Continue reading

Kwanzoo Exhibits at Oracle OpenWorld 2014 [and the 50 PowerBank Giveaway]

Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading

Kwanzoo Ranked in the Top 2% on Slideshare

We are super excited. Kwanzoo was just ranked in the top 2% of most-watched B2B and B2C marketing content on Slideshare for 2013! We pride ourselves on providing a wide variety of high-quality, informative resources for demand marketers. Here’s a recap of our most-viewed resources:

Slideshare Top 2%

  1. Display Advertising 101

    An introductory presentation and on-demand webinar on display advertising for marketers who know how to generate leads on their website, or how to run email campaigns, but are new to display. We cover display advertising concepts, help you advocate for your needs and priorities with colleagues in corporate marketing, brand advertising, or at your media agency.

    View Now

  2. Continue reading

New Features – Enhanced Campaign Management, Managed Campaigns and Agency Support

We are pleased to announce three key features that are part of our latest release. These features are a result of our work with more enterprise customers, as well as their media agency and ad network partners. We also have built out some capabilities to streamline the process of running retargeting and display campaigns with multiple parties involved – our customers, in house marketing and demand generation teams, as well external agency partners and real-time-bidding (RTB) and ad networks partners.

1. Enhanced Campaign Process Management (December 2013)

Manage your entire retargeting and display campaign information in one place, within your Kwanzoo account, across your internal teams, and external agency and ad network partners.

Track campaign information such as launch dates, retargeting segment URLs, retargeting pixel code and more directly on the platform. Input media costs to instantly see ongoing campaign ROI based on captured leads-to-date, partial form fills and engagement. Enter advanced information for your campaign placement inside the Kwanzoo platform, as shown below for email retargeting. Save your campaign details for each campaign for easy campaign tracking and review.

Campaign Process Management Screenshot
Example: Run Campaign screen with email retargeting options dialog

Learn more about running campaigns in the Kwanzoo rich media platform.

2. NEW Managed Campaigns Interface (March 2014)

As a marketer, you can now selectively share metrics and information on individual campaigns with each of your media agency or ad network partners. Your partners can now be set up with their own Kwanzoo accounts, and can use these accounts to monitor and optimize your rich media campaigns through our new “Managed Campaigns” interface.

As an agency, your clients can build and launch rich media campaigns of their own for inbound marketing, while they work with you on outbound (paid media) campaigns. Your interface provides complete visibility, unified across ALL your client accounts and ongoing rich media campaigns, through our Managed Campaigns tab that is easily added into your account.

Managed Campaigns Interface Screenshot

new Managed Campaigns tab in the Kwanzoo platform

3. Agency Support (September 2014)

Several key features available to Kwanzoo’s customers (lead staging, lead data enrichment, and lead verification) are now available to the customer’s agency partners as well through a direct login by the agency partner into their own Kwanzoo account(s).