Kwanzoo News Update – August 2011

We are pleased to introduce Kwanzoo’s latest innovation. As an enterprise marketer, you can now target and serve prospects with highly relevant polls, surveys and social promotions based on their company or industry affiliation, geo-location, or sales pipeline stage in your marketing automation platform. Read on…

New Feature!

Company, Industry, Geo-Location & Sales Pipeline-Stage Targeting: This innovative capability is now available to select enterprise customers. Setup multiple smart polls and display ads in a single Kwanzoo campaign.You can then map each creative to specific Companies, based on their stage in the buying cycle:

  • Early stage
  • Getting educated stage
  • Buying process stage
  • Existing customer up-sell

Polls provide you a great way to engage and segment your prospects. And as always, you will be able to run these campaigns across several channels, from your corporate website, to blogs, community sites, partner/affiliate sites, Facebook pages, publisher and ad network placements and via re-targeting platforms! We expect this level of deep targeting to deliver strong ROI for our clients. Want to schedule a demo for your team? Contact Us.

Kwanzoo Tell-a-Friend Promotion Delivers for OMS!

Kwanzoo was a Silver Sponsor at the Social Media Marketing Summit earlier this month. If you signed up to attend, you probably used this Tell-a-Friend promotion (see the demo unit here). We just heard back from the OMS folks, and they were very happy with the results (engagement, social shares, conference sign-ups). Want to learn more? Contact Us.

Focus Round Table – B2B Engagement Marketing & Social Media Strategies

Our CEO, Mani Iyer moderated and spoke at this Focus Round table, with Mark Lange, CMO of Nimsoft Inc (an IT Management Solutions company) and Rajiv Parikh, CEO of Position2 (a Search and Social Media Marketing Agency). Here’s the audio recording of the session.


Meet Kwanzoo at Dreamforce

The Kwanzoo team will be at Dreamforce. We will be there at the Tuesday night SFMOMA party, all of Wednesday and Thursday in sessions and the Cloud Expo area, the Thursday Night bash and more. We are meeting our partners and customers. Would you like to meet us live? Just drop us a note via Twitter (@kwanzoo) or via email and we will find a way to get together.

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