Kwanzoo News Update – April 2011

Customers are Using Kwanzoo with Eloqua to increase ROI

Kwanzoo customers Clickability and DemandCon are embedding Kwanzoo’s smart marketing units inside their Eloqua lead nurturing emails to increase their marketing ROI. Clickability has just launched embedded smart polls inside their emails. DemandCon is promoting their upcoming conference in San Francisco using Kwanzoo’s in-email smart share (or Tell-a-Friend) and smart-quiz based survey units.

ad:tech Conference – Surveys Done Right and Wrong

This month we attended “the largest gathering of digital marketers!” ad:tech San Francisco. It was a vibrant and exciting show – for YouTube videos of the conference click here.

We spent some time speaking with fellow attendees. Everyone was looking for ways to improve engagement with their target audiences – sound familiar? One tactic of interest is in-email surveys. What was interesting though, was how little was being done to complete the circle once users engage with a survey. With Kwanzoo’s smart quiz-based surveys, you can go beyond simply engaging a prospect. You can Engage, Qualify and Convert! Read more >>

Catch Us At These Events

Kwanzoo CEO Mani Iyer is speaking on the DemandCon Expert Panel on the “Top of the Funnel” Demand Generation Forum at DemandCon 2011 San Francisco, May 18-20. You can also catch a Kwanzoo demo in the Expo area.

Come visit us in the Social/Internet Pavilion at the TiEcon 2011 Expo. We will be giving Kwanzoo demos to 1000s of startups, investors, VCs, and corporate marketers and executives.

New Features!

Eloqua Support: Easily embed Kwanzoo smart polls, quizzes/surveys, social shares and opt-ins inside Eloqua lead nurturing emails. Engage users everywhere, then capture lead data directly inside Eloqua. Want to learn more? Check out this blog post >>

Facebook Landing Pages: You can now engage users inside email, then direct them to your Facebook Page that can serve as a landing page for you! So start a poll or quiz/survey-based interaction inside email, and continue the engagement on Facebook. It’s really easy!

Improved Campaign Building: We have refined the interaction flow inside Kwanzoo, so building and running campaigns is a whole lot easier for you.

Ready to launch a Kwanzoo campaign?

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