Tag Archives: rich media

LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?

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We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we have gotten to know the Bizo folks well.

Both Bizo and Kwanzoo were early participants in the Oracle Appcloud. We have both been innovating where display meets marketing automation. We talk often at industry conferences. We serve mutual B2B customers, with display campaigns on the Bizo network powered by Kwanzoo rich media ads, as well as by Kwanzoo’s use of Bizo data through real-time-bidding (RTB) platforms for our clients.

We think the Bizo acquisition by LinkedIn will impact the overall B2B advertising market in several  interesting ways. While LinkedIn clearly has some strategic goals, we see some tactical disruption in the market that B2B marketers will want to know about. First a quick deal recap.

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Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

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For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading →

Introducing Video Lead Form Ads

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We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz:
Video Lead Form Ads

Try a live demo of our Video Lead Form ad unit:

Why are Video Lead Form Ads interesting? Quite simply, they allow you to:

1. Engage your prospects and customers with compelling marketing and training videos directly inside ad units
2. Serve up the ads everywhere (from ad networks, ad exchanges and media publisher sites to website landing pages, Facebook pages, community sites, blogs, partner sites and more.)
3. Present a banner overlay ad on top of your video to prompt a call-to-action.
4. As users click through the banner overlay, or finish watching the video, present a form right inside your ad unit. Collect lead information, and directly drop the data into Eloqua, Marketo, Silverpop, Salesforce or Oracle Fusion CRM.

In addition to the information available on our products page, we are hosting an informational webinar on Video Lead Forms on Sep 5th, 10 AM PST / 1 PM EST. Sign up on our landing page.