Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading
In this issue: 12/16/2011
Blog Post: Campaign & Funnel Automation
Webinar with Eloqua:Jan 12, 2012, 10 A.M PST
OMS 12: Enter to win a FREE pass
B2B 2012 Trends Part 2: Campaign & Funnel automation
The world today has changed. Your customers and prospects are everywhere. And no single marketing system can assume that your prospect will engage with your business, only through that specific system’s sphere of control. How can you gain more insights and deliver higher relevance with all of your marketing campaigns across channels?
Webinar with Eloqua: Trends in B2B Engagement Marketing
Kwanzoo is pleased to bring you a series of webinars on cutting edge, multi-channel engagement marketing topics. Join us for the first Kwanzoo Insights Webinar, on Jan 12, 2012, co-presented with the industry leader in Revenue Performance Management (RPM) Solutions, Eloqua. Our speakers are Eloqua CTO, Steve Woods and Kwanzoo CEO Mani Iyer.
OMS 2012 San Diego: Enter to win a FREE pass
The premier global online marketing education conference is back, this time in San Diego. As a proud partner, Kwanzoo is pleased to offer a FREE pass, valued at over $1500, for the conference between Feb 6-10, 2012. Share the news with your friends and enter to win our raffle! HURRY…the raffle ends on Jan 14, 2012.
Enter to win!
Lastly, we would like to wish you all a Happy Holiday Season. See you in 2012!
The Kwanzoo Team
Social Presence for Businesses and Brands
Many businesses, both B2C and B2B, are already reaching out beyond their own corporate websites to develop a social presence. Two popular choices are Facebook Pages and Twitter Business Accounts. Some businesses are experimenting with LinkedIn Company Pages.
Facebook Pages, with their flexible brand controls, tab structure, and large ecosystem of third party tools and agencies are enabling businesses to create highly customized, branded experiences for their customers and prospects. It’s quite easy to add different engagement applications (polls, surveys, sign-ups, deals and promotions, presentations, videos, twitter streams, news and event announcements and more). And it’s not just B2C companies anymore. Many B2B companies such as SAP are connecting with their customers and prospects on Facebook today.
Twitter Business Accounts
Twitter is able to serve a useful role as a conduit between a Business or Brand and its customers and prospects for customer service, promotions, deals, and general company information. However, given it’s inherent 140-character limit, the quality of the content consumption that’s possible on a Twitter stream remains limited. The native twitter web interface provides a limited experience for viewing photos and videos, and can only link out to long form content.
LinkedIn Company Pages and Groups
Google+ Business Profiles: A Wishlist
Platform and Device Access: Open to all businesses, from the local corner store to a Fortune 10 company. Work well across all desktops, tablets and mobile devices.
Interfaces and APIs: Open interfaces with some structure. Quick and easy addition of a range of custom and third party applications into Business Profile pages. This will enable a business to offer their customers 100% of the same capabilities to interact and conduct transactions with the business as they do via their own website.
Circles for Business Profiles: Much has been written about Google+ circles, and whether individual users will use that capability effectively. Where circles will make even more sense is for businesses! Imagine being able to deliver targeted promotions, deals, content, information to prospects at different stages in their relationship with the business. Properly defined and managed Google+ business circles with deep analytics could provide the level of engagement with prospects inside a social platform that is hard to do today. Imagine lead nurturing inside Google+ (similar to what you would have to do today with a marketing automation platform such as Eloqua or Marketo).
Easy Prospect Discovery: Google+ is powered by the world’s best search engine. They already rank and surface the most relevant content to a prospect who is expressing purchase intent via Google keyword searches. Google+ could become a top choice for businesses to create, post and share great content that is served out via Google+ streams. Google+ posts are linked to long form content on their own corporate blogs, and third party media sites. A great piece of content will get read, commented on, and voted up (+1s) by the network of customers and prospects. This in turn can be served up as a highly relevant piece of content to new prospects as they search inside Google+ and on the web. This would increase the pace at which businesses and prospects find each other, and confirm the fit and match between them. Google+ could take a very different approach from LinkedIn, with their (cold outreach) inMails and Group Member messages. A well-designed recommendation engine that shows related content to a post or content being consumed by a user would create a superior user experience.
Content Marketing Done Right
The Content Marketing Process
Sharing on Facebook – All Or Nothing?
With every user’s time at a premium, a key issue with Facebook is the lack of relevance of many posts to a recipient who is shown the post via his or her feed. The Facebook sharing model does not require a user to better match the post with relevant receivers in his or her social graph. That is so unlike an email based sharing interaction where, especially in a business context, most of us try to be sensitive to the fact that we should only send someone an email if we have something that would be of interest to them.
Sharing on Twitter – Save That Extra Click
Sharing on LinkedIn – Share What? With Who?
LinkedIn status updates have been a little late to the social sharing party! As a result, many users are simply linking their Twitter accounts to LinkedIn. Tweets flow to LinkedIn users as well, via a marketer’s LinkedIn profile, and the associated status. Again, given the limited features around adding rich media components and interactivity to a LinkedIn status update, and given the updates disappear quickly, they are not a very effective means to share content in terms of both the user experience and the ROI to the marketer.
Sharing on Google+ – More Targeted, More Relevant?
Other Related Topics That Will Interest Enterprise Marketers:
Q. What new forms of advertising might be part of the Google+ experience?
This month has been a constant stream of news on …..Google+ (or Google Plus). A lot has been said (already). But what’s been missing? How about what Google+ could do for enterprise marketers? Read on…
Looking Ahead – Google+, FB, LinkedIn, Twitter and Enterprise Marketing
How can Google+ reshape Enterprise marketing as we know it? Can it shake up the current social platform world order of Facebook, Twitter and LinkedIn? Get our take on it here.
Social Media Marketing Summit, San Francisco
We will be there! Will you? Kwanzoo is a Silver Sponsor. That simply means we get to demo our cool SaaS marketing platform to all you fellow marketers! Please stop by and say hello…
Updated Website Content
The Kwanzoo website has lots of new content for you! Our Solution Pages have detailed use cases. Check out our Product Pages to a quick overview of our offerings. And you can see where we have been featured lately, and what events are on our list, on our News & Events Page.
How Do We Compare?
You can compare us against a range of other marketing applications and tools here.
Engagement Marketing Explained
The Kwanzoo blog has been refreshed with news, updates, best practice tips, and our thoughts on engagement marketing done right. Come stop by, and we hope you enjoy your visit.
Kwanzoo Rocks It with Edelman Digital, Google, TheFind and Slideshare
Kwanzoo CEO Mani Iyer moderated a panel discussion on Social Media: Trends and Directions, on July 20th in Cupertino. The panel included Jon Boutelle, CTO Slideshare; Dave Cook, VP Marketing, TheFind Inc; Michael Brito, SVP, Edelman Digital and Punit Soni, Product Management, Google Plus Mobile and Social. Great panel, with lots of twitter buzz and positive feedback.
Simplified Pricing and Service Plans
Our new, simplified pricing plans are now live! Each plan has generous impression limits, unlimited campaign activation. Our Silver Plans start at just $249/month. More details here>
Need some help building multi channel campaigns? Check out our service plans here>
New Feature! Split Surveys
We have extended the concept of splitting the engagement experience for users with a Kwanzoo marketing unit. We already allow marketers to split a single question poll experience across a web placement and a landing page. That option is now also available for multi-question surveys. You can push the entire survey experience for the user, including the actual lead capture and white paper download entirely to the publisher placement (at the “top of the funnel”). Skip the landing page entirely, and drive more leads!
Ready to launch a Kwanzoo campaign?
This month, we have new best practices content, simplified pricing plans, and several new service plans to fit any budget, that can get you up and running quickly on Kwanzoo. Read on…
Our BMA Presentation Rocked It On SlideShare
We presented detailed case studies on best practices around B2B Viral and Word-of-mouth Marketing at the BMA eMarketing Roundtable. We then posted the presentation on SlideShare only to see it zoom to the home page within minutes!
Marketing a conference or event? Do you want to learn about how you can:
- double attendee reach from email campaigns?
- generate net new attendee sales with 3X ROI or more?
- realize more than 10X ROI?
Get some brain food from our BMA eMarketing Presentation here>
Event on Social Media Trends and Directions
Kwanzoo CEO Mani Iyer will moderate a panel discussion on Social Media: Trends and Directions, on July 20th in Cupertino. The panel will include a CMO, an Industry Analyst, a Social Platform Executive and a Senior Agency Executive. For more information and to register, click here>
The Kwanzoo website is getting a makeover! Solution Pages with detailed use cases for B2B, B2C and Events, Multiple Product Pages, a spruced up Blog Home Page are all on their way. Watch our Twitter feed @Kwanzoo in July as we announce site updates!
Simplified Pricing Plans
We listened to our customers, and we acted. New, simplified pricing plans are now live! We have increased the per plan impression limits, and removed restrictions on campaign activation. Now every Kwanzoo Subscription Plan allows you to activate as many campaigns as you’d like! Our Silver Plans start at just $249/month. All current customers will continue on their existing pricing plans and limits, unless they choose to upgrade. More details here>
Three Ways To Go – You Build, Get A Little Help and We Build
We now offer three ways for our customers to use Kwanzoo:
- You Build – If you have all the in-house resources you need, and you want to simply use our platform to build and run highly engaging multichannel creatives and campaigns, this is the plan for you. All you pay for is the subscription fees to access the platform.
- Get A Little Help – You would like to do it mostly on your own, and would like just a few hours of help from us on best practices, and smart campaign & creative execution. Or if you want us to build out the very first smart creative for you, after brainstorming the idea with us. Once it’s built, you can take it all in-house…
- We Build – You simply do not have the time or resource, and want us to do it all. We give you turn-key, fixed fee pricing for as many campaigns per month as you’d like, so it’s easy for you to budget by month or quarter.
Check out our service plans here >
Ready to launch a Kwanzoo campaign?