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So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right?
Not necessarily. Setting up your campaign is all well and good, but running a successful retargeting or display campaign requires, first and foremost, good analytics.
Here at Kwanzoo, we’ve built one of the most extensive analytics interfaces in the industry. Here are a few key metrics that we consider essential for campaign success.
Scott Brinker (@chiefmartec) has just released his new 2014 Marketing Technology Supergraphic with 947 companies, in 43 categories, across 6 major classes! We are excited for Kwanzoo to be placed in the “Display Advertising” category within the Marketing Experiences class.
As Scott himself points out, many solutions can fall in more than one category. Although he had to pick one category in which to place each company, we took a closer look, and realized that Kwanzoo in fact has capabilities spanning 15 (!) categories including Video Ads and Marketing, Mobile Marketing, Email Marketing, and Marketing Analytics (see picture below).
