Good Analytics for Retargeting Programs

So you’re running display and retargeting campaigns. You have your budgets set, your creatives planned, and your offers ready. You’re good to go, right?

Not necessarily. Setting up your campaign is all well and good, but running a successful retargeting or display campaign requires, first and foremost, good analytics.

Good Analytics

Here at Kwanzoo, we’ve built one of the most extensive analytics interfaces in the industry. Here are a few key metrics that we consider essential for campaign success.

Budgeting & Spend Metrics

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How to be a Better Marketer in 2015

It’s been another exciting year here at Kwanzoo. As we wrap up 2014, we thought it would be useful to explore some ideas and strategies on what might make us better marketers in the new year! At Kwanzoo, we market to B2B organizations, from large enterprises to technology startups. Whether you are a B2B or a “considered purchase” B2C marketer, a lot of what we do at Kwanzoo should be of interest to you too? We certainly think so! Here are FIVE Ways we hope to be better marketers in 2015. What are your plans? Please drop us a note below!

Consume and Create Great Content

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Kwanzoo Exhibits at Oracle OpenWorld 2014 [and the 50 PowerBank Giveaway]

Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading

LinkedIn Buys Bizo: What Does It Mean for B2B Marketing?

We all heard some exciting news this week from our friends at Bizo. After a 6 year journey, they were acquired for $175M by LinkedIn. As fellow travelers serving a growing audience of B2B marketers, we have gotten to know the Bizo folks well.

Both Bizo and Kwanzoo were early participants in the Oracle Appcloud. We have both been innovating where display meets marketing automation. We talk often at industry conferences. We serve mutual B2B customers, with display campaigns on the Bizo network powered by Kwanzoo rich media ads, as well as by Kwanzoo’s use of Bizo data through real-time-bidding (RTB) platforms for our clients.

We think the Bizo acquisition by LinkedIn will impact the overall B2B advertising market in several  interesting ways. While LinkedIn clearly has some strategic goals, we see some tactical disruption in the market that B2B marketers will want to know about. First a quick deal recap.

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Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading