Tag Archives: display and retargeting

Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

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For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading →

Introducing Video Lead Form Ads

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We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz:
Video Lead Form Ads

Try a live demo of our Video Lead Form ad unit:

Why are Video Lead Form Ads interesting? Quite simply, they allow you to:

1. Engage your prospects and customers with compelling marketing and training videos directly inside ad units
2. Serve up the ads everywhere (from ad networks, ad exchanges and media publisher sites to website landing pages, Facebook pages, community sites, blogs, partner sites and more.)
3. Present a banner overlay ad on top of your video to prompt a call-to-action.
4. As users click through the banner overlay, or finish watching the video, present a form right inside your ad unit. Collect lead information, and directly drop the data into Eloqua, Marketo, Silverpop, Salesforce or Oracle Fusion CRM.

In addition to the information available on our products page, we are hosting an informational webinar on Video Lead Forms on Sep 5th, 10 AM PST / 1 PM EST. Sign up on our landing page.