Kwanzoo Exhibits at Oracle OpenWorld 2014 [and the 50 PowerBank Giveaway]

Kwanzoo is excited to announce that we will be exhibiting at this year’s Oracle OpenWorld conference, to be held on September 28 to October 2, 2014 at the Moscone Center in San Francisco, CA. This conference brings together over 60,000 business and technology professionals from around the world to discuss best practices, latest technologies, and innovations in marketing across the Oracle Marketing Cloud. Continue reading

Eliminate Double-Counting of Display Conversions with In-Banner Form Ads

For the past decade or so, businesses have been hesitant to invest (more) in display advertising. The primary reason? Marketers are often unable to connect their display media spend to subsequent conversion events on their website.

The main obstacle marketers face is their inability to connect a specific display ad with the conversion, viz: purchasing a product or service, signing up for a webinar, or downloading an ebook. The key question for them: how can this linkage be established, when they can’t control how their prospects might behave, or predict the exact time and place of a conversion action?  Continue reading

October News Update


Eloqua Experience 2013, Retargeting Webinar and more

[Webinar] How To: Boost Webinar Signups with Retargeting
October 22nd, 11 AM PT / 2 PM ET

Webinars are a critical component of enterprise demand generation programs. However, the typical webinar registration page converts only 2% of visitors. This educational webinar will discuss new ways to boost webinar signups by moving your webinar registration process directly into display ads served via retargeting.

Date: Tuesday, October 22nd – 11AM PT / 2PM ET
Speaker: Mani Iyer, Kwanzoo CEO and Founder
Duration: 30 minutes

Register Now>>


Eloqua Experience 2013

Kwanzoo will be present at this year’s Eloqua Experience 2013, October 23-25 in San Francisco. Come chat with CEO Mani Iyer and learn more about Kwanzoo’s out-of-the-box integration from rich media ad units into Eloqua and Oracle Fusion CRM.

Schedule a meeting>>

New Features: Advanced field validation and multiple landing page URLs

Kwanzoo in-banner lead forms now support advanced field validation:

  • Select from a drop-down of field validation options for Country, Phone, Zipcode, or Email. Our form will validate phone & zip code entries based on country selection.
  • Set a specific form field as either required or optional

Redirect users to one of multiple landing pages after they fill out an In-banner Form:

  • Map one of the form fields in the form (of type LIST) so each list selection has an associated landing page URL. The user can now be redirected to one of multiple URLs once they fill out the In-banner form.

Contact Us>>

Regards,

The Kwanzoo Team

Introducing Video Lead Form Ads

We are pleased to announce an Industry-first rich media capability from Kwanzoo, viz:
Video Lead Form Ads

Try a live demo of our Video Lead Form ad unit:

Why are Video Lead Form Ads interesting? Quite simply, they allow you to:

1. Engage your prospects and customers with compelling marketing and training videos directly inside ad units
2. Serve up the ads everywhere (from ad networks, ad exchanges and media publisher sites to website landing pages, Facebook pages, community sites, blogs, partner sites and more.)
3. Present a banner overlay ad on top of your video to prompt a call-to-action.
4. As users click through the banner overlay, or finish watching the video, present a form right inside your ad unit. Collect lead information, and directly drop the data into Eloqua, Marketo, Silverpop, Salesforce or Oracle Fusion CRM.

In addition to the information available on our products page, we are hosting an informational webinar on Video Lead Forms on Sep 5th, 10 AM PST / 1 PM EST. Sign up on our landing page.

July Newsletter


New webinar series, Silverpop integration and more

Weekly Webinar: Accelerate Lead-to-Close with MAP-Powered Display Advertising

While marketing automation (MAP) platforms – Eloqua, Marketo, Silverpop and
others – help you manage leads across your website and email channels, your prospects are everywhere on the web. In this webinar, we will review several case studies and a simple ROI modeler for display campaigns. We will show how new technology that connects display advertising to your MAP lead management process can deliver higher ROI.

Register now for one of our upcoming dates:

  • Thursday, July 25 – 1PM PT / 4PM ET
  • Thursday, August 1 – 10AM PT / 1PM ET
  • Thursday, August 8 – 1PM PT / 4PM ET

Register Now>>


Simplified Solutions and Pricing

We now offer three simplified Kwanzoo solutions, for every stage of the demand funnel:

  • Kwanzoo’s new solutions pages cover what we offer for top-of-funnel (Display and Re-targeting), mid-funnel (Nurture Programs) and lower-funnel (Persona-based Marketing).
  • Kwanzoo’s newly simplified pricing page makes it easy to choose the solution & pricing plan that is right for you as you get started.

Learn more about our Solutions>>
Check out our new Pricing Page>>

New Feature: Integration with Silverpop

For the first time, Kwanzoo now offers integration with Silverpop’s digital marketing technology, in addition to the Eloqua and Marketo MAP platforms.

Boost top-of-funnel leads and re-targeting conversions by 30% or more, while you eliminate landing pages and capture leads directly from display ads into Silverpop. Increase the efficiency of your media spend on display ads and re-targeting.
To learn more, contact us.

Contact Us>>

Regards,

The Kwanzoo Team