Landing pages are the bedrock of both B2B and B2C marketing campaigns today. As a marketer, you spend a good portion of your time and budget building landing pages. You then spend more time testing the page to maximize conversions. Your attention goes next to all of your different touch points for prospects. These range from your website pages, to your blog, Facebook page(s), community sites, search ads and display ads. You approach your touch points with one goal: drive new prospects, no matter where they are across the web, to your landing page!
Move Your Landing Page Actions to the Top of Your Funnel
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