We recently attended the ad:tech conference in San Francisco. We noticed a new trend, viz: including surveys in outbound marketing efforts. The typical survey has traditionally been used to gather feedback from customers on what they think of your company, product or service. But there is an entirely new way of looking at surveys, as a customer acquisition tool!
Kwanzoo Powers TiEcon Surveys
Let’s look at how Kwanzoo customer, TiEcon completes the circle with their smart-quiz based surveys. Here’s their just launched marketing campaign to drive attendance to their annual conference (which is a great conference, by the way). TiEcon placed a survey in their outgoing emails.
One more question follows:
And then you are prompted to share the TiEcon survey with friends, and incentivized to share! In their case, they are offering $100 off their upcoming conference. As a B2B marketer, you could offer an exclusive research report, or even offer to email the survey results to those in your audience who share…
Three easy clicks and you get $100 off. Not bad for less than 30 seconds work. TiEcon just turned their survey into a conference attendee acquisition vehicle. Their survey is short, fun, and timely, and the questions are designed to engage a potential attendee, while highlighting how he or she might benefit from attending TiEcon!
But the benefits for TiEcon are even more than the promotional help given by the survey-takers through their sharing. TiEcon is also gathering invaluable insights about their prospects and attendee interests. This will help TiEcon provide more relevant content and a superior conference experience, which leads to more upsell and cross sell of conference add on packages.
Remember, the typical survey may engage your audience, but Kwanzoo’s smart-quiz based surveys will Engage, Qualify and Convert your audience!