In display advertising for account-based marketing (or ABM), the results you achieve will depend mainly on the quality of thought and insight that goes into your planning process.
Consistently solid thought processes produce consistently better ads.
This article is about bringing the elements of your thought process together for handoff to the creative team that writes, designs, and executes your ads.
You read several tips for planning your ABM ad campaigns.
You’ll also find links where you can download templates for your two creative briefs. One brief is for use with individual ads, and the second is for use with landing pages that link to your ads. Continue reading